![]() ![]() Business names that are merely the names of individuals or businesses that are not used in commerce are not protected. Only those business names that are used in commerce to identify a product or service are protected. Not all business names are protected by trademark law. Brand names are protected by trademark law. Brand names are usually created by the companies that produce the products or services, but they can also be acquired through purchase or licensing. A company can have multiple trade names, but only one business name.Ī brand name is a type of trade name that is used to identify a product or service. A trade name can be a brand name, but not all brand names are trade names. ![]() A company can have multiple trade names, but only one business name.Ī trade name is any name used by a company to identify its businesses or products. A business name is usually the same as the company's trade name, but not always. It is the name under which the company is registered with the government and conducts all of its business. Trademarks are used to protect a company's investment in its brand and to prevent others from unfairly profiting from that investment.Ī business name is the legal name of a company. A trademark can be a word, phrase, logo, design, or even a sound. ![]() A business name can be a trademark, but not all business names are trademarks.Ī trademark is any sign or symbol that can distinguish the goods or services of one company from those of another. A company can have multiple trademarks, but only one business name. A business name is the official name of a company while a trademark isĪ business name is the official name of a company, while a trademark is a sign or symbol that represents a brand. A Business Name vs a Trademark Do You Know the Difference 1. ![]()
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